Why choose eco-friendly merchandise

It’s no secret that we’re often faced with our fair share of challenges within the promotional merchandise industry; one being trying to stand out in a crowded market whilst maintaining cost-efficiency and brand integrity. Add to that the environmental impact some of the traditional promotional items that are so often used bring, and we’ve got ourselves a bigger challenge.

We can see across industries both retailers and consumers moving towards the recycled, eco-friendly, and sustainable space. These aren’t just buzzwords that are trending, they’re becoming an essential way of life. We know that in the age of modern consumers, the promotional merchandise industry, in particular, can greatly benefit from this shift.

1. The environmental benefits

Unlike traditional promotional merchandise products, eco-friendly products focus on reducing waste and conserving natural resources, and there’s lots of products to choose from. We have milk cartons that have been recycled into notebooks which has stopped them from ending up in landfill sites. There are now cork screws (which are traditionally discarded after use) that are being transformed into stylish and practical stationary.  Next, we have bamboo, which is a fast-growing renewable resource that’s being increasingly used for pens and other promotional items due to its sustainability and minimal impact. By opting for these products instead, we are conserving forests, cutting down on energy and water usage, and lowering our carbon footprint.  

2. Reflects positively on brands

Today’s consumers are more likely to support brands who are demonstrating a commitment to environmental sustainability. By offering eco-friendly promotional merchandise, you are showcasing your brand’s dedication to protecting the environment. This not only gives you credible reputation, but it also builds trust and loyalty with customers.

3. Meets consumer demands

Sustainable products are a growing business. A significant number of consumers make their purchasing decisions based on environmental impact, so they seek out environmentally responsible companies. By offering eco-friendly promotional items, you are meeting this demand which will attract eco-conscious consumers to you.

4. Sell products that are innovative and of high-quality

Eco-friendly promotional merchandise has come a long way in terms of design and quality. Gone are the days when green products were seen as inferior or unattractive. Today, sustainable items are stylish, durable, and functional. Whether it’s reusable tote bags, bamboo pens, or recycled notebooks, these products are designed to meet high standards of quality whilst being kind to the environment. By investing in high-quality eco-friendly items, you’ll find that your promotional merchandise lasts longer which will provide you with ongoing brand exposure.

5. It’s cost effective

While eco-friendly products can sometimes have a higher upfront cost, they often prove to be cost-effective in the long run. This is because sustainable products are designed to be reusable and durable, which reduces the need for frequent replacements. Additionally, the demand for green products is growing, making eco-friendly very affordable.  

6. It encourages the development and adoption of sustainable practices across industries

By choosing eco-friendly promotional merchandise, you can inspire other businesses to follow suit. This shift into sustainability can create a ripple effect that promotes environmental responsibility on a much larger scale.

7. Consider the impact of a recycled milk carton

Let’s look at a recycled milk carton; made from 70% recycled milk cartons and 30% recycled paper, these materials create notebooks. Not only do they now serve a practical purpose, but they also promote a brand’s commitment to eco-friendly practices every time they are used. Featuring a unique milk carton logo, these notebooks tell a story of recycling and sustainability, making them memorable and meaningful to customers.

Why we must go green

We, as an industry, are shaping consumer habits and perceptions due to our vast reach and influence. With billions of items produced annually, many of them quickly become waste. By shifting to eco-friendly products, we can drastically reduce our environmental footprint and lead by example. By offering sustainable merchandise, we’re not just minimising waste, we’re also promoting the creativity eco-friendly materials can bring whilst showcasing a brand’s commitment to sustainability. This can result in consumers adopting more environmentally friendly practices in their own lives.

It can start with us.