How to maximise ROI with branded merchandise

Branded merchandise is one of the most powerful marketing tools businesses can opt for when trying to get a brand out there. Here we dive into the nitty-gritty of maximising ROI with branded merchandise. We’ll explore how to squeeze every bit of value out of those custom tote bags, logo-stamped bottles, and quirky bamboo tech gadgets your clients love.

First things first, we need to be clear that branded merchandise isn’t just about putting a logo on a random item that has no association with your customer’s business whatsoever. No. It’s about creating a tangible connection between a brand and its audience. When done right, it can turn loyal customers into brand advocates.

But how do you ensure your clients are getting the most out of their money?

#1 Know your audience

This might sound like a no-brainer, but you’d be surprised how often businesses miss the mark here. The key to successful promotional products is relevance. Does your client’s audience love tech? If so, think USB drives, wireless chargers, or even a branded pair of earphones. Are they eco-conscious? Then opt for bamboo pens, reusable shopping bags, or even a Dopper Original which is the most sustainable water bottle on the planet, for the planet.

By tailoring the merchandise perfectly to the client’s audience, they’ll invest in products people will actually use and appreciate, leading to higher visibility, and ultimately, a better ROI. Remember, a product that just sits in a drawer or gets thrown in the bin is money wasted.

#2 Quality over quantity, every single time

We understand that sometimes it’s tempting to just go for the cheapest option when you’re on a budget, after all, isn’t branded merchandise just branded merchandise? But here’s the thing: cheap, flimsy products reflect poorly on a brand. Think about it – would you trust a company that gave you a pen that leaks all over your favourite top? Didn’t think so.

#3 Make it useful

This point here ties back to knowing your audience. The most effective promotional items are those that recipients find genuinely useful. Think about items people use on a day-to-day basis – water bottles, tote bags, notebooks, tech accessories, etc. Every time the client’s audience reaches for that useful item, they’re reminded of that brand. It’s a subtle marketing effort that’s highly effective when mastered correctly.

#4 Get creative

There are lots of promotional products on the market to choose from, but the key here is to make your customer’s brand stand out as much as possible, so don’t be afraid to get creative. By getting your customers to opt for items that are unique and innovative, they’ll have an increased chance of capturing the ideal attention and make a lasting impression.

Consider items that are a bit out of the ordinary but still relevant to the audience. A quirky lightbulb keyring for an energy company, perhaps? Or a recycled milk carton notebook for a brand that cares about sustainability?

#5 Timing is everything

Just timing alone can make or break a promotional campaign. Seasonal items can be a huge hit – think suncream and beach balls in the summer or colourful travel mugs in the winter. By aligning your customer’s merchandise with current events or holidays you can  boost their relevance and engagement.

#6 The unboxing experience

Why do you think there’s lots of videos of people unboxing items on YouTube? Because they’re popular – and for very good reason. The unboxing experience creates a buzz and can make recipients feel special. Try encouraging your customers to invest in attractive, branded packaging. A well-presented product feels like a gift and enhances the overall experience, making it more memorable in the long run.

#7 Measuring success

Lastly, make sure to measure the success of your promotional campaigns. This can be tricky when it comes to merchandise, but it’s essential to try and understand what’s working and what’s not. Encourage your clients to track metrics such as website traffic, social media engagement, and even direct feedback from recipients. Over time, these insights will help refine their approach and boost ROI.

Conclusion

We now know how powerful a marketing tool branded merchandise can be, but to increase ROI requires a thoughtful approach. The key is to understand the audience, prioritise quality, embrace creativity, and measure success. If your customers can do this, they can turn their promotional products into real brand-building assets.

So, there you have it. Next time you’re helping your customers pick out their promotional goodies, keep these tips in mind. Not only will it make you look like a marketing expert, but it’ll also ensure their marketing budget is well spent.

Happy branding.